The Test Pattern

March, 2012

Alcohol Advertising

Desley Horton

I’m not suggesting we abandon attempts to influence young people..but we need to be realistic about the factors which feature most in young people’s decision making

Joe Connell

Alcohol is different from tobacco. If it were invented tomorrow, I don’t think we’d ban it.

Jesse Wall

we should still ban alcohol advertising ... because it contributes to a problem, without contributing - really - anything else except market share for breweries.

Daniel Pannett

The guidelines’ enforcement is currently ineffective and could be improved...given the reasonably prescriptive nature and applicability of the guidelines.

Sarah Keast

The problems associated with alcohol are not confined to a minority group of "problem drinkers", yet the industry presents a glamorised, consequence-free picture of drinking

The Test Pattern: an Independent Forum for New Zealand Public Policy